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In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and resources. Historically websites have copied content from each other and benefited in online search engine rankings by engaging During this practice, however Google executed a new program which punishes sites whose content is not really unique. The 2012 Google Penguin tried to penalize websites that utilised manipulative techniques to boost their rankings over the search engine.
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